Company Description
CLOTH & PAPER is a luxe stationery and organization brand offering thoughtfully designed planners, dividers, inserts, and accessories, along with highly anticipated subscription boxes.
Founded in 2015 by Ashley Reynolds, the brand emerged from a need for mature, minimal, and accessible products in the planner market. CLOTH & PAPER focuses on high-quality, aesthetically refined tools that support productivity, planning, and organization. Team members join a creative, detail-oriented environment dedicated to elevating everyday planning experiences for customers. The company values innovation, customer satisfaction, and a strong sense of brand identity.
Role Description
We are looking for an experienced email and SMS marketer to manage our customer messaging programs, from strategy and copy to design, build, and reporting. Your focus will be building and designing retention, post-purchase, and segmented flows in Klaviyo, while also supporting email campaigns, SMS, and wholesale campaigns on Faire.
Scope Of Work and Deliverables:
1. Retention and segmented flows: Build and design new retention, post-purchase, and segmented flows in Klaviyo to drive repeat purchases and customer lifetime value.
2. Flow optimization: Own strategy and optimization of existing flows, including welcome, abandoned cart, browse abandonment, post-purchase, and winback. Run an ongoing A/B testing program across the flow library.
3. Email campaigns: Plan and execute up to five email campaigns per week tied to product releases, live launch events, restocks, and in-store events. Write briefs and copy, build in Klaviyo, and QA every send.
4. Email design: Design all new flow emails, plus campaign emails beyond what our in-house designer covers, using Cloth & Paper brand standards and templates. Create new modules and layouts as needed.
5. SMS: Manage two to three SMS campaigns per month for launches and key moments, add SMS to key flows where it lifts results, grow the SMS subscriber list, and pace SMS with email for a cohesive customer experience.
6. Wholesale: Plan and send two to four Faire campaigns per month to retail partners, coordinated with our wholesale team.
7. Subscription flows: Audit, update, and add to Klaviyo subscription flows, including renewal reminders, to reduce cancellations and missed renewals.
8. Segmentation: Build and maintain segments based on purchase history, product preferences, subscription status, and engagement.
9. Deliverability: Maintain list health, monitor inbox placement and sender reputation, and manage sunset policies for unengaged profiles.
10. Reporting: Deliver a weekly performance summary covering channel revenue, flow performance, test results, and upcoming priorities.
11. 90-day report out: Deliver a summary with results against the starting baseline, flow audit findings, documentation of builds and templates, and a recommended roadmap for next 90 days.
What You Bring:
- 3+ years managing email and SMS programs for a DTC ecommerce brand, with Klaviyo as your primary platform
- A portfolio of email work you have written and designed, with measurable results
- A track record of building and optimizing automated flows, especially retention and post-purchase
- Strong design skills for email, with the ability to work within an established luxury brand aesthetic
- Proficiency in Canva or Figma
- Excellent copywriting in a premium, luxury brand voice
- Advanced Klaviyo skills in segmentation, A/B testing, and reporting
- Strong analytical skills: you read the data, draw conclusions, and act on them
- Working knowledge of Shopify
- Comfort managing a high-volume send schedule and hitting every deadline
Nice to have
- Experience with a subscription platform
- Experience running wholesale campaigns on Faire
- Background in stationery, paper goods, beauty, or another category with a highly engaged customer base
- Klaviyo certification
Engagement Details
- Type: Independent contractor (1099)
- Term: 90 days, with potential to convert to a full-time role based on fit, performance, and budget
- Location: Fully remote. Candidates based in Richmond, VA can work hybrid with our team.
- Rate: $8,000/ per month
- Availability: Set your own hours. Coordinate on launch sends and scheduled check-ins
- Start date: November 1, 2026
- Equipment: You provide your own computer; we provide access to Klaviyo, Shopify, Triple Whale, and Faire
How To Apply
- Apply through LinkedIn or send your resume and portfolio to [email protected]. Include two or three email campaigns or flows you wrote and designed, with the results they drove, and a short note on why Cloth & Paper is a fit.
