Job OverviewPenFed is hiring a (Hybrid) Sr. Marketing Analyst at our Tysons, Virginia location. The primary purpose of this position is to evaluate and report on marketing initiatives and campaign performance to help drive brand and product growth. The role will involve working closely with the marketing & brand management team, product teams, and data teams to deliver insights to help budget and drive marketing efficiencies across products and channels.
Responsibilities Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.
- Track, analyze, and report on multi-channel marketing campaigns to tell a concise story on overall campaign performance across various channels and validate success (direct mail, email, social, brand, display, etc.).
- Utilize other teams' leading indicators (e.g. CTR, CPM, clicks) and ensure lagging indicators (account opened, CPA, ROAS) are reported and tie back to campaigns to show overall performance.
- Analyze audience segmentation performance and highlight opportunities for targeting improvement.
- Support analytic projects such as LTV, MMM to ensure analytic rigor and marketing performance are optimized across all analytic reads.
- Identify drivers of campaign performance and develop data-backed recommendations for leadership.
- Lead performance reviews and action ad hoc requests from the performance reads.
- Provide insights and make recommendations to brand, product, and cross-functional teams.
- Promote a test and learn mentality where insights lead to hypothesis and a quest to improve benchmarks.
- Validate campaign data integrity, both during campaign segmentation and for campaign analysis, and ensure accurate data capture from various sources.
- Diagnose and report on campaign trends and highlight insights to product managers and product owners.
- Work closely with product analytic teams to analyze marketing spending and performance and how it translates to business performance and goals.
- Collaborate with brand, digital, CRM, data management and UX teams to structure raw data into database tables to be used for analysis and with visualization software.
Qualifications Equivalent combination of education and experience is considered.
- Bachelor's Degree in Marketing, Media, Statistics, Mathematics required.
- Minimum of (5) years' experience in marketing, campaign analytics.
- Ability to use data to tell the campaign performance story for any type of marketing campaign and present the insights in a clear, visual story.
- Experience tracking key performance indicators for various marketing channels, including Direct mail, Email, Paid Digital, etc.
- Knowledge of Data Visualization best practices, experience using data visualization software like Tableau and Excel.
- Experience with database and data warehouse structure including SQL, Snowflake, Sigma, etc. Experience with Business Intelligence processes and tools.
- Excellent communication and presentation skills, with ability to convey complex ideas in an understandable way to senior leadership.
- Be self-starter and self-directed with ability to accomplish task with knowledge of the end goal with little direction.
- Creative problem solver and ability to convert complex data into clear insights and compelling narratives.
- Ability to work in a fast-paced environment while maintaining strong attention to detail.
Supervisory ResponsibilityThis position will not supervise employees.
Licenses and CertificationsThere are no additional licenses and/or certifications required.
Work EnvironmentWhile performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.
*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*
TravelAbility to travel to various worksites and be on-call may be required.
#LI-Hybrid
BenefitsAt PenFed, we offer a robust benefits package designed to support you both personally and professionally. You'll have access to comprehensive health, dental, and vision plans; paid time off; and family-friendly benefits like paid parental leave, care support, and fitness center access. Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage. We also support growth via education assistance, community involvement, and volunteer opportunities.
Our PurposeHelping members achieve their dreams since 1935.
Pentagon Federal Credit Union (PenFed) is one of America's largest federal credit unions, serving 2.8 million members worldwide with $29 billion in assets. PenFed offers market-leading certificates, checking and savings, credit cards, personal loans, mortgages, auto loans, and a wide range of other financial services, always with members' interests in mind. PenFed is federally insured by the NCUA and is an Equal Housing Lender.
Berkshire Hathaway HomeServices PenFed Realty, LLC is a full-service real estate company ready to assist our clients with buying, selling and renting a home. The company is a wholly owned subsidiary of PenFed Credit Union and is the largest independently-owned brokerage in the Berkshire Hathaway HomeServices network, placing us in the top 1% of all real estate brokerages in the country.
With almost 60 offices and nearly 2,000 world-class sales professionals, we offer complete service coverage in Virginia, Maryland, the District of Columbia, Delaware, Pennsylvania, West Virginia, Florida, Tennessee, Kansas and Texas. In addition, we also offer specialized client services which include management of vacation properties and long-term rentals, corporate relocation services and national referral network.
Equal Employment OpportunityPenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.
PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 402-639-8568.
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