Job Description
About the Role
Royal Therapy is a U.S. sleep and bedding brand selling through Amazon, direct-to-consumer ecommerce, Walmart, and other retail and commerce channels.
We are hiring a full-time Director of Creator & Affiliate Marketing to build and lead our creator-led commerce program.
This role will own the system connecting creator acquisition, affiliate partnerships, content performance, creator-attributed sales, repeat creator relationships, and paid amplification of winning creator content.
The position is both strategic and hands-on. The person we hire should be comfortable developing the creator growth strategy while also working directly with creators, reviewing performance data, improving workflows, and managing a small acquisition team.
Responsibilities
- Own Royal Therapy’s creator and affiliate growth strategy across TikTok Shop and other relevant commerce channels.
- Build and manage a scalable creator acquisition and activation program.
- Manage a small team responsible for creator research, qualification, outreach, follow-up, and product seeding.
- Develop creator qualification standards based on product fit, content quality, audience relevance, commerce performance, and sales potential.
- Manage product sampling and improve the progression from sample acceptance to published content.
- Track creator performance, including creator-attributed revenue, GMV, orders, conversion, CAC, ROAS, and contribution economics where applicable.
- Identify high-performing creators and develop repeat creator relationships.
- Build commission structures, creator incentives, and performance tiers.
- Identify high-performing creator content for paid amplification.
- Work with paid media resources on Spark Ads, GMV Max, whitelisting, Partnership Ads, or similar creator-content amplification.
- Develop weekly reporting and clear performance benchmarks for creator acquisition, activation, content production, sales, and retention.
- Recommend when to scale, modify, or stop creator programs based on performance data.
- Collaborate directly with Royal Therapy’s founders on growth priorities and commercial goals.
Required Qualifications
- Professional experience managing creator, influencer, affiliate, or social-commerce programs for a consumer or DTC brand.
- Hands-on experience with creator acquisition, outreach, activation, and relationship management.
- Experience working with TikTok Shop Affiliate Center, Seller Center, or comparable social-commerce platforms.
- Demonstrated responsibility for measurable creator- or affiliate-attributed revenue.
- Strong understanding of creator performance measurement and ecommerce attribution.
- Experience managing or directly supervising a small team.
- Ability to operate as a player-coach: comfortable leading the function while remaining involved in execution.
- Strong written and verbal communication skills.
- Experience working with the U.S. consumer market.
Preferred Qualifications
- Experience with physical consumer products, home, wellness, sleep, beauty, or related categories.
- Experience building repeat-creator or ambassador programs.
- Shopify or DTC ecommerce experience.
- Experience evaluating creator performance using GMV, CAC, ROAS, conversion, and contribution economics.
- Experience amplifying creator content through Spark Ads, GMV Max, whitelisting, Partnership Ads, or similar paid-media formats.
- Experience building a creator or affiliate program from an early stage through measurable scale.
What Success Looks Like
The successful candidate will build a repeatable creator-commerce system that:
recruits qualified creators → generates content → drives measurable sales → retains successful creators → identifies winning creative → scales what works.
The goal is not simply creator reach or content volume. The program will be evaluated on measurable commercial performance and sustainable customer acquisition.
Employment Details
- Full-time
- Remote within the United States
