We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe
everyone should have access to the food they love and more time to enjoy it
together. Where others see a simple need for grocery delivery, we see exciting
complexity and endless opportunity to serve the varied needs of our community.
We work to deliver an essential service that customers rely on to get their
groceries and household goods, while also offering safe and flexible earnings
opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the
team to help push our shopping cart forward. If you’re ready to do the best work
of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees
have the flexibility to choose where they do their best work—whether it’s from
home, an office, or your favorite coffee shop—while staying connected and
building community through regular in-person events. Learn more about our
flexible approach to where we work. [https://www.instacart.careers/flex-first]
WHY THIS ROLE IS ON THE MENU
Instacart’s enterprise business is at an inflection point. Retailers and CPG
brands are navigating a rapidly shifting grocery landscape—and the demand for
Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data
solutions has never been greater. We’re hiring a Director of B2B Enterprise
Product Marketing to be the strategic engine behind how we bring this platform
to market. This role sits at the intersection of product, commercial, and
marketing, and the person who fills it will have a direct line of sight to how
Instacart powers the future of grocery.
WHAT YOU’LL COOK UP IN YOUR FIRST YEAR
* A unified go-to-market strategy for the enterprise platform that is adopted
by Product, BD, and Customer Success as the definitive playbook—giving each
team clear positioning, messaging, and campaign tools to win deals and grow
adoption.
* A differentiated market presence for Instacart’s enterprise solutions, built
through compelling thought leadership narratives, multi-channel campaigns,
and industry authority that make Instacart the go-to name for grocery
retailers evaluating ecommerce and fulfillment partners.
* A high-performing, respected product marketing team—four direct reports who
are well-integrated into the commercial organization, operating with clarity
on priorities, and recognized as indispensable contributors to Instacart’s
B2B success.
* A sales pipeline meaningfully moved by marketing, with awareness and lead-gen
campaigns across events, paid media, content, PR, webinars, and partnerships
that are measurably converting interest into conversations.
* A global market entry foundation, with regional strategies developed and
tested that support Instacart Enterprise’s expansion beyond existing markets.
THE SECRET INGREDIENTS WE’RE LOOKING FOR
You are a builder and a storyteller—someone who can translate complex enterprise
technology into messaging that resonates with grocery executives, while also
rolling up your sleeves to get campaigns out the door. You thrive in ambiguity,
love working cross-functionally, and bring a bias toward outcomes over activity.
Must-have pantry staples (Minimum Qualifications)
* 10+ years of B2B marketing experience at a SaaS company, with demonstrated
ownership of product marketing across multiple product lines
* People management experience, with a track record of growing and developing
marketing teams
* Proven ability to build and execute full-scale, multi-channel B2B campaigns
that drive both awareness and qualified lead generation
* Strong written and verbal communication skills—able to distill complex
technical topics into clear, compelling narratives for senior audiences
including C-suite
* Experience developing effective positioning, messaging frameworks, and
thought leadership strategies that translate into sales enablement materials
* Ability to manage multiple high-stakes projects simultaneously, prioritize
effectively, and influence cross-functional stakeholders without direct
authority
* Comfortable operating independently and collaboratively in a fast-paced,
high-growth environment with shifting priorities
* High proficiency with Google Slides and comfort with basic marketing
analytics
Optional garnishes (Preferred Qualifications)
* Experience marketing to retailers or grocery audiences, with an understanding
of their unique business challenges and buying cycles
* Familiarity marketing to a range of company sizes, from large enterprises to
SMBs
* Background in a high-growth startup or scale-up environment
* Technical proficiency that enables effective partnership with product and
engineering teams
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each
location where our employees work. This role is remote and the base pay range
for a successful candidate is dependent on their permanent work location. Please
review our Flex First remote work policy here
[https://instacart.careers/flex-first/].
Offers may vary based on many factors, such as candidate experience and skills
required for the role. Additionally, this role is eligible for a new hire equity
grant as well as annual refresh grants. Please read more about our benefits
offerings here [https://instacart.careers/taste-of-instacart/].
For US based candidates, the base pay ranges for a successful candidate are
listed below.
CA, NY, CT, NJ
$242,000—$255,500 USD
WA
$232,000—$245,000 USD
OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI
$222,000—$234,500 USD
All other states
$202,000—$213,000 USD
