Employer Brand Marketing Consultant
Talent Brand, Onboarding & TA Operations Team
As the Employer Brand Marketing Consultant, you will focus on activating MassMutual’s employer brand both internally and externally. You’re a storyteller at heart who is adept at working cross-enterprise to build partnerships and resources needed to deliver on our brand strategy. Using your strong marketing skills, you’ll articulate and activate strategies that amplify MassMutual’s reputation as an employer of choice and deliver measurable outcomes.
You’ll own the strategy, development, and execution of content, campaigns, and brand experiences that drive awareness, engagement, and conversion—particularly across high-demand roles and inclusive talent pipelines. In closepartnership with Communications,youwill collaborate withTalent Acquisition (TA), Inclusion, Marketing, and our externalpartnersinleading thecreation of audience-targeted content and branded assets for events, recruiting activations, and talent pipeline campaigns.
You’ll join the Talent Brand, Onboarding, and TA Operations team within MassMutual’s Talent Acquisition, Inclusion, and People Analytics organization. Our team includes employer branding, recruiting (TA) operations, and onboarding experience. We are collaborative, agile, and motivated by delivering positive stakeholder and candidate experiences—from attraction and engagement to onboarding and internal brand building.
As the Employer Brand subject matter expert, you’ll work closely with recruiting teams to support hiring initiatives, elevate inclusive narratives, and build long-term engagement with future talent.
Position reports directly to the Head of Talent Brand, Onboarding, and TA Operationsfor daily functions and employer brand strategy, with adottedlinereporting tothe Head ofMedia Relationsto ensuremessageframingconsistencyand collaboration
Collaborates closely with TA leaders, recruiters, sourcers, Inclusion team, Business Resource Groups, Marketing,Brand, and external agencies.
Your work will shape how MassMutual is perceived in the talent marketplace and how candidates experience our brand. You will be instrumental in delivering brand-forward, inclusive, and results-driven initiatives that support our hiring goals—particularly for high-impact, hard-to-fill, and identity-based pipelines. You’ll also lead the employer brand presence across conferences and recruiting events, equipping recruiters with the tools, materials, and messaging they need to make a compelling first impression.
Areas of Responsibility Include:
Employer Brand Strategy & Activation
Develop, curate, and manage digital asset collections featuring imagery of people, places, and objects to support employer branding efforts
Recognition & Awards Strategy
Build a repository of brand storytelling content that highlights culture, benefits, leadership, and purpose
MassMutual Careers Website & Content Management
Ownscontent strategy and performance of careers.massmutual.com, includingoverall copy,CMS updates, SEO optimization, and campaign landing pages
Candidate Relationship Management (CRM)
Govern the centralized recruiting platform for MM career site, job distribution, advanced job description content, and performance analytics
Monitor campaign performance using key metrics (e.g., click-through rates, application conversion, engagement scores) and continuously refine strategies for greater impact.
Talent Pipelining Campaigns
Hiring Events & Conference Marketing
Partner with TA Directors and recruiters to understand the target audience and hiring objectives for each event, and develop custom content, branded collateral, messaging guides, and follow-up communications to support prospect engagement
Serve as the main liaison between TA, Creative, Brand, and Marketing teams to ensure all event materials—booth design, signage, digital slides, giveaways—align to our EVP and create a cohesive, inclusive candidate experience
Swag, Onboarding & Brand Gifting Strategy
Oversee design, ordering, and inventory of MassMutual swag for new hires, exec onboarding, and conference giveaways
What to Expect as Part of MassMutual and the Team
Networking opportunities including access to Asian, Hispanic/Latinx, AfricanAmerican, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
MassMutual is an equal employment opportunity employer. We welcome all persons to apply.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
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