Job Description Job Description Fractional Chief Marketing Officer Hometown Builders Unlimited
Slinger, Wisconsin

CURRENT REALITY

You know how to market a home-service business.

You understand lead generation, paid traffic, content, websites, follow-up, and the numbers behind all of it.

But you're tired of being held responsible for results while being kept at arm's length.

No access to leadership.
No clear direction.
No authority to make decisions.
Not enough support to execute the plan.

You don't need another client who wants "more leads" but won't give you the access or influence required to produce them.

You need a company that's ready to treat marketing like a real business function.

A BETTER FUTURE

At Hometown Builders Unlimited, you'll work directly with leadership.

You'll have a seat at the table, clear business goals, and real influence over the marketing direction of the company.

We're looking for someone who can bring strategy, leadership, accountability, and fresh ideas into one clear marketing plan.

You won't be hired to simply post on social media or manage random tasks.

You'll help build a marketing system that produces qualified opportunities, tracks performance, and supports the long-term direction of the business.

THE OPPORTUNITY

We're hiring a Fractional Chief Marketing Officer to lead our marketing strategy and help us build a steady, measurable flow of qualified leads.

This position requires one day per week in our Slinger, Wisconsin office. The remaining work may be completed remotely.

You'll own five key areas:

1. Marketing Strategy and Leadership

Build quarterly and annual marketing plans
Connect marketing priorities to company goals
Manage the marketing budget
Review performance and recommend changes
Report monthly on lead generation and key marketing numbers

2. Paid Advertising

Manage Google Ads
Oversee Meta advertising
Build audience-targeting strategies
Improve campaign conversion rates
Coordinate retargeting campaigns and lead funnels

3. Website, SEO, and Conversion

Oversee website updates
Improve search rankings
Keep website content accurate and current
Improve landing-page conversion
Strengthen user experience and site performance

4. Social Media, Content, and Creative Direction

Build the company's social media strategy
Create content calendars
Direct photo and video content
Plan reels, testimonials, project showcases, and educational videos
Develop seasonal campaigns and promotional ideas
Keep the brand consistent across every platform

5. Analytics and Performance

Track website traffic, conversions, and lead sources
Measure advertising performance
Monitor engagement and audience growth
Turn the numbers into clear decisions and next steps

This role is for someone who can think strategically, lead confidently, and stay close enough to execution to make sure the plan gets done.

HOW SUCCESS IS MEASURED

Your two primary scorecard numbers will be:

Qualified leads generated per month
Cost per qualified lead

We care about real business results.

Traffic, impressions, likes, and engagement may support the strategy, but they aren't the finish line.

YOU'D BE A GREAT FIT IF

You've produced measurable marketing results for home-service companies
You know how to connect marketing activity to qualified leads
You take responsibility for results and don't hide behind reports
You communicate clearly and follow through
You protect the brand and care about the quality of the work
You can lead vendors, agencies, and internal team members
You bring ideas, but you also know how to test, measure, and improve them
You work well with direct access to ownership and leadership
You can work from our Slinger office one day per week
You're always looking for ways to raise the standard

THIS ROLE IS NOT FOR YOU IF

Your experience is mostly outside the home-service world
You focus on vanity metrics instead of qualified opportunities
You need someone else to organize every priority for you
You make excuses when campaigns miss the mark
You struggle to explain marketing performance in plain language
You prefer random tactics over a documented strategy
You aren't available to work from our office one day per week
You want the title but not the responsibility
You say yes to everything instead of giving leadership a clear recommendation

NEXT STEPS

Send us a 3-5 minute video introducing yourself.

Use the video to sell us on three things:

Your experience marketing home-service businesses
The results you've created for other companies
How you believe you could help Hometown Builders Unlimited generate more qualified leads at a better cost

Be specific.

Tell us what you worked on, what changed, and what numbers improved.

Send your video to:

We're not looking for a polished sales pitch.

We're looking for someone who understands the home-service market, can think like a marketing leader, and knows how to produce measurable results.

HOMETOWN BUILDERS UNLIMITED LLC

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