Job Description Job Description

About Us

Florida Exam Prep is a growing contractor education company that helps contractors prepare for and pass their Florida contractor licensing exams.

We are a small, hands-on team and are looking for someone with real digital marketing experience who can help us continue growing our online presence, improve our funnels and websites, and manage our paid advertising.

This is not a remote position. You will be working full-time from our Orlando office.

What We're Looking For

We are looking for someone who has experience working for a marketing agency or in a similar digital marketing position and understands how to manage multiple areas of online marketing.

You should be comfortable working independently, testing new ideas, looking at results, and continuously improving our marketing.

Responsibilities

Build and improve websites and landing pages inside GoHighLevel
Create and manage sales funnels in GoHighLevel
Understand and manage GoHighLevel workflows, forms, calendars, pipelines, automations, and CRM features
Build landing pages for different courses, promotions, and advertising campaigns
Manage and optimize Google Ads
Manage and optimize Meta Ads (Facebook and Instagram)
Create new advertising campaigns and test different audiences, offers, and creatives
Track leads, conversions, cost per lead, and advertising performance
Help improve conversion rates throughout our funnels
Write and publish SEO-focused website/blog content on a weekly basis
Perform keyword research and help improve our Google search rankings
Make updates and improvements to our websites as needed
Help create marketing strategies to generate more qualified leads and students
Review marketing performance and recommend improvements
Work closely with our team on promotions, new courses, and marketing campaigns

Requirements

Previous experience working at a marketing agency or digital marketing company
Strong experience using GoHighLevel
Experience building websites and funnels inside GoHighLevel
Experience with Google Ads
Experience with Meta/Facebook Ads Manager
Understanding of SEO and keyword research
Experience writing or managing SEO content
Understanding of lead generation and conversion funnels
Comfortable reviewing marketing data and campaign performance
Strong communication and organizational skills
Able to work independently and take ownership of projects
Must be able to work Monday through Friday, 9:00 AM-5:00 PM in our Orlando office

Preferred Experience

Experience with any of the following is a plus:

GoHighLevel automations and workflows
Google Analytics
Google Search Console
Google Tag Manager
Facebook Pixel / Meta Pixel
Conversion tracking
Email and SMS marketing
CRM management
Landing-page optimization
Local SEO
WordPress or other website builders
Canva or basic graphic design
Marketing for education, training, home services, construction, or contractor-related businesses

Who Would Be a Good Fit?

We are a small company, so we are looking for someone who is comfortable doing more than one thing.

One day you may be building a new GoHighLevel funnel, another day you may be reviewing Google Ads, improving a landing page, creating an SEO article, or setting up an automation.

We want someone who understands digital marketing as a whole and is interested in helping grow a company not someone who only knows one small part of marketing.

If you have experience working in a marketing agency, understand GoHighLevel, know how to run paid advertising, and are fluent in both English and Spanish, we would like to hear from you.

Florida Exam Prep

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